Wild, sensual and utterly transporting, Brazilian writer-director Gabriel Mascaros second fiction feature unfolds within the world of the vaquejada, a traditional exhibition sport in which cowboys try to pull bulls to the ground by their tails. Neon Bull explores the vaquejada through the eyes of Iremar, a handsome cowboy who works the events. While hes not afraid to get his hands dirty, Iremars real dream is to design exotic outfits for dancers.