Matt, a small-time inventor, keeps coming up with clever but impractical products. Sam, Matts longtime friend and business partner, is a born salesman. Just ask him, hell tell you. Gina, Matts wife, is a flight attendant dealing with the flying publics bizarre behavior. Gina is picking up extra trips to help sustain Matts struggling business. One day, out of the blue, Matt get the Big Idea. The one hes been waiting on to save his business and marriage. Wild money-raising schemes ensue to finance the American Dream product.