This is an intimate look at the world of Burt Shavitz, the face and co-founder of Burts Bees. Wise and wry, ornery and opinionated, the reclusive Shavitz is committed to living off the land and keeping true to his humble beginnings despite his celebrity status. The film chronicles Burts life as a photographer, beekeeper and brand spokesman, following his complicated relationship with the company, his fans and the world around him.